Scientific Information Research
Keywords
competitive intelligence; intelligence service; praduct innoration; cooperation model; SGS
Abstract
[Purpose/significance]With the intensification of the globalization of the world economy, establishing a cross-functional product innovation team around the product development process will effectively promote the flow of information between functions and have a positive impact on product innovation performance.[Method/process]Based on SGS enterprise new product development management theory,this paper explores the establishment of product innovation and competitive intelligence team in the process of new product development.According to the development stage and organizational characteristics of different enterprises, research and establish cross-functional collaboration teams with different organizational models,through cross-functional collaborative teams embed new product development processes to improve the success of enterprise product development.[Result/conclusion]Embedding the competitive intelligence team into the whole process of product development will have practical significance in breaking the shortcomings of loose coupling in the traditional development process,which can effectively improve the scientific decision-making efficiency of enterprise product development.
First Page
53
Recommended Citation
LI, Weisi; ZHANG, Xiaojing; WEN, Xiaofen; ZHOU, Haiqiu; and LIAO, Ting
(2022)
"Cross-functional Collaboration Model Research between Competitive Intelligence and Product Innovation Team within SGS New Product Development Process,"
Scientific Information Research: Vol. 4:
Iss.
3, Article 6.
Available at:
https://eng.kjqbyj.com/journal/vol4/iss3/6
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