The Formation Mechanism of Irrational Online Comments from the Perspective of Dual Systems Theory

Authors

Xuefen WANG, School of Management Science and Engineering Nanjing University of Information Science & Technology， Nanjing，210044
LEI GUO, School of Management Science and Engineering Nanjing University of Information Science & Technology， Nanjing，210044
Liyan CHANG, Yancheng Teachers University，Yancheng，224002
Zejiao JIANG, School of Management Science and Engineering Nanjing University of Information Science & Technology， Nanjing，210044

Keywords

irrational online comments, dual-system theory, online disinhibition, the spiral of silence, aggressive comments, cognitive-emotional preoccupation, cognitive-behavioral control

Abstract

[Purpose/significance] To explore the internal formation mechanism of unplanned irrational online comments is of great significance to promote the governance of cyberspace and the control of user behavior.

[Method/process] Based on the dual-system theory, the study constructed a model for the formation mechanism of irrational online comments, and revealed how online disinhibition and the spiral of silence affect individual internal states to stimulate irrational comments through empirical analysis.

[Result/conclusion] Research reveals that: compared to mild irrational comments, aggressive irrational comments are more likely to be unplanned behaviors, the cognitive-emotional preoccupation with online comments is the main driving factor for irrational online comments, while the cognitive-behavioral control over online comments plays a partial inhibitory role, online disinhibition intensifies cognitive-emotional preoccupation and weakens cognitive-behavioral control, while the spiral of silence simultaneously strengthens cognitive-emotional preoccupation and cognitive-behavioral control, online disinhibition and the spiral of silence positively affect irrational online comments through the mediating role of cognitive-emotional preoccupation, cognitive-behavioral control serves as a mediating factor in the impact of online disinhibition on aggressive irrational comments.

First Page

36

Last Page

46

Submission Date

December 2024

Revision Date

March 2025

Acceptance Date

April 2025

Publication Date

July 2025

Digital Object Identifier (DOI)

10.19809/j.cnki.kjqbyj.2025.03.004

Recommended Citation

WANG, Xuefen; GUO, LEI; CHANG, Liyan; and JIANG, Zejiao (2025) "The Formation Mechanism of Irrational Online Comments from the Perspective of Dual Systems Theory," Scientific Information Research: Vol. 7: Iss. 3, Article 4.
DOI: 10.19809/j.cnki.kjqbyj.2025.03.004
Available at: https://eng.kjqbyj.com/journal/vol7/iss3/4