The Formation Mechanism of Irrational Online Comments from the Perspective of Dual Systems Theory

Authors

Xuefen WANG, School of Management Science and Engineering Nanjing University of Information Science & Technology， Nanjing，210044
LEI GUO, School of Management Science and Engineering Nanjing University of Information Science & Technology， Nanjing，210044
Liyan CHANG, Yancheng Teachers University，Yancheng，224002
Zejiao JIANG, School of Management Science and Engineering Nanjing University of Information Science & Technology， Nanjing，210044

Keywords

irrational online comments, dual-system theory, online disinhibition, the spiral of silence, aggressive comments, cognitive-emotional preoccupation, cognitive-behavioral control

Abstract

[Purpose/significance] To explore the internal formation mechanism of unplanned irrational online comments is of great significance to promote the governance of cyberspace and the control of user behavior.

[Method/process] Based on the dual-system theory, the study constructed a model for the formation mechanism of irrational online comments, and revealed how online disinhibition and the spiral of silence affect individual internal states to stimulate irrational comments through empirical analysis.

[Result/conclusion] Research reveals that: compared to mild irrational comments, aggressive irrational comments are more likely to be unplanned behaviors, the cognitive-emotional preoccupation with online comments is the main driving factor for irrational online comments, while the cognitive-behavioral control over online comments plays a partial inhibitory role, online disinhibition intensifies cognitive-emotional preoccupation and weakens cognitive-behavioral control, while the spiral of silence simultaneously strengthens cognitive-emotional preoccupation and cognitive-behavioral control, online disinhibition and the spiral of silence positively affect irrational online comments through the mediating role of cognitive-emotional preoccupation, cognitive-behavioral control serves as a mediating factor in the impact of online disinhibition on aggressive irrational comments.

Digital Object Identifier (DOI)

10.19809/j.cnki.kjqbyj.2025.03.004

Recommended Citation

WANG, Xuefen; GUO, LEI; CHANG, Liyan; and JIANG, Zejiao (2025) "The Formation Mechanism of Irrational Online Comments from the Perspective of Dual Systems Theory," Scientific Information Research: Vol. 7: Iss. 3, Article 4.
DOI: 10.19809/j.cnki.kjqbyj.2025.03.004
Available at: https://eng.kjqbyj.com/journal/vol7/iss3/4