Scientific Information Research
Keywords
social media platform; scientific knowledge; science communication; knowledge demand measurement; factor analysis; entropy method
Abstract
[Purpose/significance] Exploring the scientific knowledge demand of netizens on social media platform will prompt the dissemination and utilization of scientific knowledge, and it plays an important role in enhancement of the scientific literacy level of our general publics.
[Method/process] This paper constructed a measurement index system of netizens' scientific knowledge demand consists of demand breadth, demand strength and demand hierarchy, and adopted a comprehensive evaluation method based upon factor analysis and entropy method. 30 popular science WeChat accounts in different fields are measured and evaluated, and the comprehensive ranking of demand was calculated to explore and compare the demand differences among different types of scientific knowledge.
[Result/conclusion] The results show that daily life knowledge and medical knowledge dominate in both demand breadth and demand strength. In contrast, humanities and social sciences knowledge, engineering technology knowledge and natural biological knowledge have relative advantages in different dimensions of demand hierarchy.
First Page
91
Last Page
102
Digital Object Identifier (DOI)
ꎺ 10.19809/j.cnki.kjqbyj.2025.04.009
Recommended Citation
ZHANG, Rui; ZUO, Wanyi; and HUANG, Wei
(2025)
"A Measurement and Empirical Research on the Scientific Knowledge
Demand of Netizens on Social Media Platform,"
Scientific Information Research: Vol. 7:
Iss.
4, Article 9.
DOI: ꎺ 10.19809/j.cnki.kjqbyj.2025.04.009
Available at:
https://eng.kjqbyj.com/journal/vol7/iss4/9
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Social Media Commons