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Journal of Scientific Information Research

Keywords

online platforms; information value; evaluation system; analytic hierarchy process; fuzzy comprehensive evaluation method

Abstract

[Purpose/significance] This paper aims to explore the construction of the information value evaluation system of online platforms in China, so as to provide theoretical support and practical guidance for the information management of online platforms.

[Method/process] This paper firstly explores the connotation and dimension of the information value of the online platforms, and uses the analytic hierarchy process to distribute the weight, then,obtains the comprehensive evaluation results of the information value of each online platform through the fuzzy comprehensive evaluation method.

[Result/discussion] Through the comprehensive evaluation of the information interaction platforms, the multilateral trading platforms and the complementary innovation platform, it is found that the comprehensive evaluation results of the information value of three platforms are all "higher". Among them, the "information value to individual users" of information interaction platforms and multilateral trading platforms have the highest score, and the "information value to complementary product providers" scores the highest in the complementary innovation platform.

First Page

70

Last Page

81

Submission Date

December 2024

Revision Date

February 2025

Acceptance Date

February 2025

Publication Date

October 2025

Digital Object Identifier (DOI)

ꎺ 10.19809/j.cnki.kjqbyj.2025.04.007

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