Research on Deconstruction Method of Health Product Marketing Narrative Process from a Data-Driven Perspective

Authors

• Yinuo LIU, 1.School of Information Management，Nanjing University, Nanjing 210023; 2.Institute of National Security Development，Nanjing University, Nanjing 210023
• Can LU, 1.School of Information Management，Nanjing University, Nanjing 210023; 2.Institute of National Security Development，Nanjing University, Nanjing 210023
• Jianlin YANG, 1.School of Information Management，Nanjing University, Nanjing 210023; 2.Institute of National Security Development，Nanjing University, Nanjing 210023

Keywords

data-driven, narrative deconstruction, health marketing, health information, expression bias

Abstract

[Purpose/significance] Against the backdrop of the platform economy, traditional misinformation detection tools are insufficient to identify "halt-true and halt-false" health information, which poses challenges to the public's health information literacy. Thus, systematic deconstruction of the narrative techniques and dissemination mechanisms of health marketing information is of critical academic and practical significance. [Method/process] From a data-driven perspective, this study constructs an integrated analytical framework characterized by the tri-layered interaction of "narrative construction, resource organization, and cognitive impact". Drawing on information ecology theory and framing theory, it further employs deep learning, semantic similarity analysis, and other methods to empirically deconstruct the data narratives of health marketing information in the context of milk tea consumption. [Result/conclusion] Research shows that health marketing narratives influence consumers' cognitive frameworks by constructing dialogic contexts and setting systematic expressing biases, thereby shifting their decision-making logic toward "health cognition". This study can provide theoretical support and practical guidance for enhancing the public's ability to discern health information and improving the health information ecosystem.

First Page

78

Last Page

89

Submission Date

14-Apr-2026

Revision Date

14-May-2026

Acceptance Date

16-Jun-2026

Published Date

1-Oct-2026

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Digital Object Identifier (DOI)

10.19809/j.cnki.kjqbyj.2026.04.008

Recommended Citation

LIU, Yinuo; LU, Can; and YANG, Jianlin (2026) "Research on Deconstruction Method of Health Product Marketing Narrative Process from a Data-Driven Perspective," Journal of Scientific Information Research: Vol. 8: Iss. 4, Article 8.
DOI: 10.19809/j.cnki.kjqbyj.2026.04.008
Available at: https://eng.kjqbyj.com/journal/vol8/iss4/8